The Request
For TUI’s Stoke store, Colorset was tasked with creating an immersive, travel-inspired environment through a complete signage package. A major challenge arose just days before installation when high-level lightboxes could not be fixed as planned due to structural constraints. With an immovable launch date, Colorset had to quickly redesign and install the signage within 48 hours, all while working in a live store environment during peak setup.
The Challenge
- Structural Issues: Repurposed the high-level lightboxes to become a new, equally impactful welcome wall feature, circumventing the structural problem.
- Tight Deadline: Delivered and installed all graphics within a strictly managed 48-hour timeframe.
- Live Environment: Executed the work on-site efficiently during store trading setup.
- Future-Proofing: Used modular, reusable materials to ensure the graphics could be rolled out to future stores.
The Outcome
The Stoke store opened on schedule, successfully transforming into a striking, travel-inspired experience that brought TUI’s vision to life . The project highlighted Colorset’s creativity and adaptability in delivering high-impact, sustainable solutions under pressure.
Bringing Ideas to Life!
Based in London and Nottingham, Colorset are perfectly positioned to
‘Bring Your Ideas To Life’.
