How Colorset Helped Tui Discover Their Smile

When holiday giant TUI recently changed their name to the parent company TUI they appointed graphics and signage company Colorset to complete a full rebrand of their UK sites.

Strategically based in Nottingham and London, Colorset were charged with crossing the ‘ T’s ‘ and dotting the ‘ I’s ’ on 466 of TUI UK sites, this huge project involved:

• A close working partnership with TUI Property and Marketing department to facilitate the project under tight dealine
• Full budget and project management
• Site surveys of every store
• Gaining planning and listed building permissions from the local authorities for each site
• Design, drawings and visuals, formatting each site to ensure they complied with branding guidelines
• Production of prototypes for technical and visual approval
• Manufacture of all external signage and internal graphics
• All installation throughout mainland UK, Ireland, The Channel Islands and The Isle of Wight

Colorset’s designated team managed all of the installations utilising a dedicated FTP site, Smartsheet management programme and use of Whatsapp fitter groups, with images of each completed site going instantly online, for full access to all relevant personnel.

The timescale for this whole project was just 6 months from the initial appointment to completion, with all of the installations to be completed in the last month, an average of 16 sites totally rebranded, inside and out, every night for a month!